Privacy policy

Last updated: 9 November 2026

Who we are

Sharkify is made by Promptive Group Pty Ltd (ACN 696 907 614, ABN 84 696 907 614), based on the Sunshine Coast, Queensland, Australia. This policy covers the Sharkify app for iPhone and the Sharkify app that runs on your Shark’s screen. In this policy, “we”, “us” and “our” refer to Promptive Group Pty Ltd. Sharkify is not made by or affiliated with BYD.

The short version

Sharkify has no account, no analytics, no advertising and no tracking. The phone app talks to your Shark directly, over your home Wi-Fi or the Shark’s own hotspot. Nothing your Shark records is sent to us.

What stays on your phone

To set your Shark up and show you its videos, the Sharkify app for iPhone keeps a few things on your phone, and only on your phone:

• the name of your Shark’s hotspot, and its password, which is kept in your iPhone’s keychain
• a key the app makes for itself, kept in the keychain, in case your Shark asks the phone to identify itself
• a key for your Shark’s videos, kept in the keychain on this phone only, so only this phone can read them
• your Shark’s address on your Wi-Fi, so the app finds it quickly next time
• when you last set the Shark up, its BYD software version, and which Sharkify versions went on it
• a copy of the Sharkify apps it downloaded, so a Shark can be set up without internet

Deleting the app removes all of these from your phone.

What the app sends, and to whom

The app downloads the list of Sharkify apps, and the apps themselves, from our storage on Microsoft Azure in Australia. Every download is checked against our signature before it is used. Like any web server, Azure records standard connection details such as your IP address. We do not use those details to identify you.

The app checks for its own updates with Expo, the service that delivers them, and with Apple’s App Store. Those checks send the app’s version and your phone’s platform, along with standard connection details such as your IP address. Expo and Apple handle this under their own privacy policies.

When you set the Shark up, the app connects straight to your Shark. What it sends and reads there, such as the Shark’s model and software version, stays between your phone and your Shark.

Your videos

When you watch or save your dash cam and Sentry videos, your phone fetches them straight from your Shark over Wi-Fi, encrypted the whole way. They never pass through our servers. Videos you save go into your iPhone’s Photos; Sharkify only adds to Photos and never looks at your other photos.

Sharkify on your Shark

Dash cam recordings and Sentry events are kept on your Shark. Sharkify on your Shark checks our storage for updates, and that request shows which version it has. It does not send your recordings, your location or your driving to us.

Contacting support

If you email us, we receive your name, email address and whatever you choose to include. We use it only to help you, and we keep it only as long as we need to.

Your rights

Under the Australian Privacy Act 1988, you have the right to:

• request access to personal information we hold about you
• request correction of inaccurate information
• request deletion of your information
• make a complaint about how we handle your information

Children’s privacy

Sharkify is made for vehicle owners and is not directed at children under 16. We do not knowingly collect information from children.

Changes to this policy

We may update this policy as Sharkify changes. Changes will be posted on this page with an updated revision date.

Contact

Questions about this policy, or about Sharkify: support+sharkify@promptive.com.au.